Did you know that 75% of shoppers say they notice in-store signage, and 68% have made purchases as a direct result? For loyalty programs, signage is an essential tool for driving awareness and enrollment—key steps to boosting customer retention and lifetime value.
Make Loyalty Programs Visible and Simple.
In fact, a report by Nielsen found that 60% of customers are unaware of loyalty programs without clear signage. Well-placed signs at entrances, aisles, and checkouts ensure your program is front of mind. Keeping messaging clear—like “Join free. Earn 1 point per $1. Cash off every visit.”—removes confusion and helps shoppers act quickly.
Placement and Design Drive Results.
Industry research shows that signs at the point of sale can increase loyalty sign-ups by up to 29%. Use bold CTAs, highlight savings, and offer instant rewards to grab attention. For example, signage can say, “Members save $12 on average each month”—a proven motivator, as shoppers are more likely to join when they see tangible benefits.
- Entry banners: Announce the program’s value (“Join and save today!”).
- Shelf talkers: Highlight bonus points or special offers (“2x points on select items!”).
- Checkout prompts: Encourage last-minute sign-ups with instant discounts (“Join now for $5 off”).
Keep Members Engaged.
Ongoing in-store reminders keep loyalty top-of-mind. According to Bond’s Loyalty Report, members who see regular signage are 2x more likely to engage with a program long-term. Use member-only price tags, progress reminders (“20 points to your next reward!”), and seasonal bonus offers at various touchpoints throughout the store.
Measure, Test, and Improve.
Track sign-driven enrollments with QR codes or POS data. Brands that optimize signage placement and design have reported up to 35% higher membership growth compared to those with minimal or unclear signage. Always keep designs accessible, easy to read, and in line with your brand.
In-Store Signage: Your Loyalty Multiplier
Effective in-store signage is proven to raise awareness, enrollment, and engagement for loyalty programs. By highlighting immediate value, making joining easy, and reminding members of ongoing perks, you’ll see measurable improvements in program performance and customer retention. Invest in signage—and watch loyalty thrive.
