Good Food, Great PriceNovember 22, 2017
Ah, Thanksgiving. Can you think of one reason why it ISN’T one of the greatest holidays? Food, family, friends, and did I mention food? Any holiday that revolves around eating plate after plate of deliciousness is alright in our books! Fittingly, Canadians eat a whole lot of turkey at this time. In 2010, 145.5 million kg of turkey was consumed at Thanksgiving. That works out to be 4kg per person in Canada!
Leading up to Thanksgiving, retailers advertise in full force. Even though the turkey is the star of the show, consumers have to shop for all the fixings as well; side dishes, wine, and desserts. With so much spending potential, stores want to ensure that customers do as much shopping as possible in their aisles.
One of the best ways to communicate with customers is through shelf signage. While everyone is running around getting last minute ingredients, the last thing your customers need is the added frustration of tracking down specials. If you’ve got a sale on, advertise it easily and effectively with a shelf talker. Because they attach directly to the shelf and stick out, shelf talkers immediately highlight products that would otherwise blend in.
Shelf talkers are re-usable, enhance the customer’s experience, communicate your message, and reduce the cost of labour in your stores. Can you think of a downside? Because we sure can’t! If you want to learn more about how shelf signage can increase your sales and decrease your costs, contact us today!