Doggone Good SaleNovember 22, 2017
We know ‘em, we love ‘em, and we can’t live without ‘em. What are we talking about? Pets, of course! From the soft and fluffy to the hard and scaly, pets are a very popular feature in North American households. According to Statistics Canada, a whopping 7.5 million households own a pet. This equates to 57% of all households in Canada.
As animal rights continue to develop, so does our understanding of our relationship with animals. It has become increasingly more common to refer to your dog as your “child”, or your cat as a “member of the family”. This sentiment has led people to spoil and dote on their pets accordingly. Did you know that in the US, pet care sales topped $60 billion dollars last year? Supermarket News reports that this means the pet care category ranked number 1 in total sales out of 265 categories sold in supermarkets, drugstores, mass market retailers, military, commissaries, and select club and dollar retail chains.
So what does this mean for retailers? The pet shopper should be considered one of the most valuable customers. With such a large effect on the overall sales in the store, it is imperative for stores with pet care categories to make these shoppers the priority. One of the easiest and most effective ways to do this is to implement a shelf signage program. Shelf signage immediately catches the customer’s attention and relays your message to them.
Shoppers, no matter the category, place convenience above all else when it comes to decision making. If you have a product on sale, don’t frustrate your customers by hiding it on the shelf. Let them know where it is right away with a shelf talker. Have you got organic or grain free pet food? Let it be known with a shelf talker. Did you just start carrying the latest and greatest pet toys? Tell everyone with –you guessed it– a shelf talker! If you want to increase sales and decrease labour, contact Dana today to find out how we can help you!