Viva Las Vegas
March 28, 2017
This week, GlobalShop 2017 is taking place. For those out of the retail loop, GlobalShop is the world’s largest annual tradeshow for the retail design industry. This event has been held in Las Vegas, Nevada in March for the past few years. GlobalShop is a great way for retail companies to promote themselves and connect with companies from all over the world. This year, GlobalShop is celebrating it’s 25 year anniversary – no small feat! In honour of that, we think that it would be relevant to give you all a short history of the city of Las Vegas.
As you might have suspected, Las Vegas wasn’t always the glittering oasis that we know it to be today. In fact, when it was first discovered, it was a surprisingly green area. Hard to believe it now, with being in the middle of the desert and all, but the name “Las Vegas” literally translates to “the meadows”. In the early 1900’s, Mormon missionaries established it as a connecting railroad link between Salt Lake City and California, making it a hub for railroad workers.
Fast forward to the 1930’s and the construction of the Hoover Dam, Las Vegas saw a surge in workers relocating to the town. Now, back in those days, these workers were mostly men and without their wives and families to keep them entertained (or in line!) there was a demand for risqué distractions like showgirl theatres and hotel casinos (can you see it starting to earn its Sin City nickname?)
During WWII, the United States Army built a gunnery school in Vegas and being none too impressed with the “ladies of the night”, promptly outlawed prostitution. This obviously put a damper on things for a while, but after the war, Sin City exploded. Not literally; in the economic sense. Big hotel casinos started being built, and the amount of revenue being generated attracted performances from stars like Elvis and Frank Sinatra.
Vegas quickly became the “entertainment capital of the world” and growth of the city was seemingly unstoppable. In the 1980’s we saw the beginning of the mega-resorts along The Strip, further driving up competition between businesses. This meant that novel attractions such as beaches and amusement parks started popping up as a way for companies to entice new customers. Nowadays, Las Vegas is a mecca for people who love to party and have fun.
If you’re attending GlobalShop this year, we would love to meet you at our Booth 4243! We at Dana hope you have a fun and safe stay in Vegas!
Raise a Glass for Retail
March 20, 2017
This past weekend, people around the world drank to St. Patrick. While it is originally an Irish holiday, St. Patrick’s day is the most widely celebrated national holiday in the world. An integral part of the celebrations involves drinking alcohol – specifically Irish beer. Now, if you’re a regular beer drinker, you’ll know that Ontario has recently authorized select grocery stores to sell beer. If you happened to go to one of these authorized grocery stores for your St. Patrick’s day needs, you may have noticed that wine and cider were also available for purchase.
In Ontario, store owners must reserve a certain amount of shelf space for both small and local breweries. This is to promote fairness between big companies and craft brewers. For lesser known brews, the best way to promote your product is through shelf signage. If you’re a small retailer, you want your product to be practically jumping off the shelves. At Dana Industries, our specialty is getting customers to notice your brand.
Placing a shelf talker in front of your products is a guaranteed way to get recognized. It attaches to the shelf ledge and can be customized to feature a price window or a flag. Our shelf talkers can be tailored to whatever shape and design you choose. Is your brew made in Canada? Say so with a Canadian flag-themed shelf talker. Is your product on the shelf, or in the freezer? Our shelf talkers are produced from clear rigid PVC (or APET), DIF -40 freezer grade material, and feature our patented Integra Bend™ and RaiserBak Lok™, ensuring that the bend of the shelf talker never loses its integrity or its hold on the data strip.
Here at Dana, we know that companies work hard to produce good products, so let our shelf talkers work hard to sell them. Attention grabbing? Revenue generating? Fully customizable? Highly effective? ALL IN ONE? We’ll drink to that!
March 13, 2017
Feeling groggy? As you may know, this past Sunday we all “sprung forward” and lost a precious hour of sleep. In other words, it’s daylight savings time! During this time, we try and maximize our daylight hours by setting our clocks forward. Nowadays, daylight savings is promoted as a way to conserve energy – no need to turn on the lights if the sun is still out, right?
As an added benefit, the additional sunlight gives people more energy and motivation to engage in leisure activities after they get home from work or school. Let’s be real, after a sluggish commute home in the dark, going out again is probably the last thing on your mind. After daylight savings time takes effect, studies suggest that consumers are more likely to go out and spend money after work.
If you’re a retailer, this is the perfect time of year to promote in-store specials. With more people going to the store in the evenings, you’ll see increased foot traffic and added opportunities to reach out to additional customers. With the onset of Spring almost upon us, people will be interested in seasonal products.
The best way to communicate with your customers is through shelf signage. You can’t be in the aisles all the time to point out special sales, so why not let Dana do it for you? Do you have big ticket items that you want to feature? Use a pre-printed sign holder to highlight special pricing. If you’ve got items on the shelf that you want to promote, a shelf talker is the way to go. Customize your own or pick and choose from our stock program, and let your customers know that daylight isn’t the only thing they can be saving!
Taking a Break?
March 6, 2017
If you think that 2017 is flying by, you’re not alone. It feels like the year has barely started and yet we’re already coming up to March Break. For those of you who live outside of North America, March Break is an annual holiday for school children that allows them a week or so off classes. While dates vary according to location, it is generally observed sometime between the beginning and end of March (obviously).
Because students have no classes during this time of the year, many parents are looking for fun activities that can be enjoyed by the whole family. Vacations are usually one of the most popular choices, but many families also opt to find fun things to do locally. For retailers, this is a great opportunity to feature products that go hand in hand with time off school/work. A special on beach towels and sunscreen may prove attractive to families looking to escape somewhere warm and sunny, while a deal on snacks and beverages may be perfect for those on a road trip.
Whatever promotions you decide to feature, the best way to call attention to your in-store specials is through shelf signage. A shelf talker is proven to immediately draw the eye to its position on the shelf, making sure that the product it is highlighting is noticed by the customer. A shelf talker with the words “SALE” or “SPECIAL” on it is a boon to customers looking to save money wherever possible, while at the same time it helps move product off the shelves; a win-win for the customer and the retailer!
Contact Dana today to find out how you can implement your own shelf signage program!
Feb 27, 2017
Imagine yourself relaxing at home, when suddenly you start to feel a bit chilly. Instead of getting up and adjusting the setting on your thermostat, you simply tell your thermostat to raise its temperature. Let’s say you drive all the way to work, only to remember that your forgot to lock your front door. Instead of driving all the way back home, you can lock your door remotely with the touch of a button. If you’re thinking that all this sounds like an episode of The Jetsons, think again; currently this technology is readily available to consumers. Welcome to the 21st century!
For many people, technology represents a way to simplify everyday life. Writing letters, faxing papers, heck, even using physical money has practically become obsolete. Nowadays, if you want to keep your business relevant, you need to embrace technology. Everybody and their grandma has a smartphone, and if you’re not reaching out to your customers on digital platforms, you’re missing out on a large part of your audience.
Retailers are always looking to keep their businesses on the cutting edge of technology, especially since there are many competitors vying for the customer’s attention. When walking up and down store aisles, customers expect an easy and stress-free experience. While it would be great to have an employee guide them throughout their shopping trip, it simply isn’t feasible. How then, will retailers reach their customers? Through their phones, of course!
According to a recent study, 90% of adults have their phones within arm’s reach. In the grocery store, it would be safe to say that a significant number of people would even have their grocery lists typed out on their phones as well. Because of this, one of the most effective ways to engage your audience is through at-shelf beacon technologies. Through Dana’s partnership with Fidget™, our Fidget™-compatible shelf talkers can broadcast to 90% of nearby Android phones and Apple phones with Google Chrome installed.
No app? No problem! We will take care of app installations for your location. By implementing this technology in your store, you can easily offer promotional deals to your customers. You can even personalize your specials based on the customer’s location in-store.
Contact Dana today to find out how you can enhance your customer’s shopping experience.
A Valentine’s Day Poem
Feb 14, 2017
Today is Valentine’s Day, and in celebration of it, allow us to recite to you a simple poem:
Roses are red,
Shelf talkers are great,
Use them in your stores,
And watch your sales elevate.
If you love saving,
You can bet we do too,
All of us at Dana,
Work hard just for you!
We hope you have a fun and safe Valentine’s Day with your loved ones!
And the Forecast Calls for…
Feb 6, 2017
If the weather lately has given you the winter blues, find comfort in the predictions of our furry, pudgy, weathervanes. For those of you who are confused, Groundhog Day last week determined that we should prepare ourselves for an early spring. On February 2nd, several townships in North America gather ‘round a specially designated groundhog hole and wait for the groundhog to emerge. Legend has it that if the groundhog appears and sees his shadow, there will be six more weeks of winter. If the groundhog doesn’t see his shadow, then spring is on the way.
Thanks to Wiarton Willie and Shubenacadie Sam, folks are cautiously optimistic for the start of warm, sunny days. Whether or not you believe in this old folklore, you can’t escape the fact that spring is right around the corner. This means that supermarkets will soon be stocking their shelves with seasonal merchandise and featuring in-store displays.
Retailers looking to get a jump on spring products will want to use shelf signage for maximum efficacy. Use pre-printed sign holders to highlight specials on gardening tools. If you’re featuring cleaning supplies for spring cleaning, use a shelf talker to draw the customer’s attention from down the aisle. For customers looking to spruce up their homes with plants and flowers, use Dana Wet Walls™ in your outdoor displays and gardening centres to ensure that your signs will withstand the elements.
Take advantage of the early spring this year and implement virtually maintenance free signage to enhance the customer experience and increase sales!
Feeling the Love in Retail
January 30, 2017
For couples young and old, February is the month of love. Valentine’s Day falls on February 14th, and on this day, men and women celebrate their love for each other through romantic gifts. In 2016, Valentine’s Day sales topped out at an all-time high of $19.7 billion. This is because Valentine’s Day is not solely celebrated by couples. In recent years, single people have taken to buying gifts for friends and co-workers instead of significant others. With half of Americans identifying as single, Valentine’s Day is now being recognized as a holiday that celebrates all different kinds of love.
For retailers, this means expanding your target audience. With platonic Valentine’s gifts on the rise, different merchandise will be in demand. Last year, $681 million was spent on gifts for pets, and a quarter of internet searches looked for gifts for friends. Because of this, retailers need to be aware of the types of products they should be promoting.
Candy and cards are still king on Valentine’s Day, so shelf talkers and pre-printed sign holders that feature cupids and heart themes will undoubtedly catch the customer’s eye – especially since Valentine’s Day customers will most likely be purposefully seeking these products out. However, for the customers looking to celebrate a Valentine’s Day without a special someone, using shelf signage is imperative. Not only does it easily highlight specialty Valentine’s Day products for singles, it also demonstrates to the customer that you care about their different lifestyles.
A Valentine’s Day themed shelf talker in the pet aisle or in the snack aisle immediately indicates to the customer that non-traditional Valentine’s Day merchandise is being offered. Why not use a pre-printed sign holder to feature product pairings? Wine and popcorn for a movie night-in, or an appetizer recipe for a girls night. Shelf signage is as easy as setting it and forgetting it, while also being reassured that your customers are being alerted to all your latest promotional offers. Contact Dana today to find out how we can help you with your Valentine’s Day signage program.
Setting Your Brand Apart
January 23, 2017
We’re coming to the end of January, and in the retail world, retailers are gearing up for March. This is because March is tradeshow month, which provides retailers a perfect opportunity to display and promote their brands. At tradeshows, vendors can connect with each other and establish new leads in order to grow their company. With hundreds of people in attendance, it is imperative that retailers find a way to make themselves stand out from the crowd.
One of the best ways to attract customers is through promotional marketing. Handing out bags, pens, or lip balms emblazoned with your logo is a very effective tool to help generate interest in your company. And who doesn’t love free stuff? Useful products that people will handle frequently are one of the most successful ways to advertise. Not only can you tailor your products to your target audience, you are also fostering brand awareness and creating a lasting impression with potential customers.
Think about it, how many flyers and pamphlets have you received in your lifetime? Probably too many to count. Now, how many have gone straight into the trash? Probably most of them. According to USB Canada, 8 out of 10 people own between 1 to 10 promotional products, and more than half of them use these products at least once a week. Additionally, 1 out of 4 people walk around with promotional products with them. Free advertising, anyone?
If you want to take advantage of the success of promotional marketing, contact Dana Promotions today. We’ve got you covered no matter the product, and we can fully customize your promotional product to feature your artwork or logo.
Deals that will FLOOR you
January 16, 2017
Humans are great at identifying patterns. Our eyes are trained to instantly recognize differences and anomalies in our fields of vision. In a retail setting, grocers can use this innate ability to their advantage. As customers walk up and down the aisles, they are faced with rows upon rows of shelving; as far as the eye can see. A simple shelf talker is enough to break the pattern and draw the eye to the indicated product. But what if you want your product to REALLY stick out? A floor merchandiser gives your product it’s very own shelf!
Proven to increase sales, floor merchandisers can be placed at strategic positions in the store in order to gain the most customer attention. They are fully customizable to any shape and size, and can be produced to feature your artwork. Why not take it one step farther and combine your floor merchandiser with a beacon? Through this, your floor merchandiser can “talk” to your customers and offer them coupons, product info, or special deals.
To learn more about floor merchandisers, contact Dana Industries today!
New Year, New Look
January 9, 2017
As with the start of every new year, the urge to re-invent yourself seems inescapable. Something about new beginnings gives people the motivation they need to improve and develop themselves. Retailers and customers alike at this time of year are looking for ways to foster this change. We at Dana Industries are no different. Dana Industries is proud to announce Dana Total Retail Solutions; a one-stop shop for all your retail needs.
If you’re a retailer looking to re-vamp your existing signage programs or store fixtures, or if you want to start a totally new program, Dana Industries has got you covered. Along with our shelf signage and packaging, we now also offer a full range of store fixtures and accessories, including shelving, data strips, clips, to name a few. Need shopping carts too? You’ve come to the right place! We offer fully customizable metal and plastic shopping carts and baskets to fit your needs.
We also offer digital solutions for retailers who want to keep on the cutting edge of retail technology. Pair your in-store signage with our digital solutions for a unique and personalized shopping experience. Whatever your retail needs, you can be sure that we at Dana have the right solutions for you, and will work with you from start to finish to enhance and promote your brand.
A Healthier You
January 2, 2017
It’s January, and 2017 has officially begun. Unless this is your first New Year, you’re probably no stranger to the concept of New Year’s resolutions. The New Year is a time for new beginnings and personal growth. Because of this, people generally like to set goals for themselves that they would like to accomplish in the coming months. Individual goals vary widely, but there is a definite trend in North America towards weight loss and healthy living. After indulging during the holiday season, people are ready to dive headfirst into exercise and salads. According to The Telegraph, the top 3 most common New Year’s resolutions are exercising more, losing weight, and eating healthy.
Now, the thing with New Year’s resolutions is that they are ridiculously hard to keep. A great many resolutions won’t last until the end of the year. In fact, a whopping 80% of resolutions fail by the second week of February! With the odds stacked against them, people need all the help they can get in order to have a chance at accomplishing their goals.
As a retailer, you may be wondering how you can help your customers achieve their goals as they browse the aisles. With temptation around every corner, it can be hard to make healthy choices. One of the easiest ways to success is through taking the guesswork out of shopping. No one wants to spend ages in the store looking at labels, getting frustrated, and eventually just grabbing the most convenient option. In retail, the worst thing is an unhappy customer. Now, while it would be great to have a helpful employee for each customer, its not very realistic. However, you can implement the next best thing: shelf talkers.
Dana Industries offers a wide range of shelf talkers for every occasion. For the New Year, why not use healthy living themed shelf talkers to highlight health-approved products? Use gluten-free shelf talkers for bread, or low-sodium shelf talkers for your snack aisle. Not only will you be making your customers’ shopping experience stress-free and enjoyable, you will also be showcasing your commitment to your customers’ healthy lifestyles. Contact Dana today to find out more about how you can implement a signage program in your store.
Boxing Up Bargains
December 12, 2016
On December 26th, Canada, the UK, and other Commonwealth countries will be celebrating Boxing Day. Like Black Friday, Boxing Day is a holiday spent shopping for discounts at different retailers. Rising up out of their Christmas dinner comas, customers brave the cold and the crowds in order to snag once-a-year deals. For the most part, people usually have an idea of what they want to buy – no one is going to endure the mayhem just to window shop! For retailers, getting the customer to stay and shop after they’ve got what they came for is the hard part. This is especially true if the customer doesn’t know about all the other deals being offered in the store.
In a perfect world, each customer would have a sales representative gently guiding them down the aisles and informing them of all the different specials. Alas, we do not live in a perfect world. Luckily, we at Dana have the next best thing. Easily implemented and incredibly effective, shelf talkers immediately point out special offers and promotional merchandise. Whether a customer is slowly cruising along, or is determinedly navigating their way through the store, a shelf talker will ensure that your items do not go unnoticed.
For an occasion like Boxing Day, shelf talkers can be customized to your liking or can feature designs from our stock program. Whichever you choose, rest assured that our shelf talkers will make your customers stop and shop!
12 Days of Savings
December 5, 2016
Mistletoe, snowflakes, and a fat man in a red suit. It’s that time of the year again, folks. Christmas is right around the corner! With only 20 sleeps to go until the big day, it’s now or never when it comes to Christmas shopping. Christmas is arguably one of the most retail-oriented holidays in the year. ‘Tis not the season to be stingy! According to EveryDollar, the average American expects to spend $830 this year, with 30% of Americans expecting to spend $1000 or more. In order to take advantage of the inevitable holiday spending, retailers begin to promote seasonal goods well in advance (who else has seen Christmas decorations in stores before Halloween?).
During Christmas, everyone and their dog gets a gift (seriously), although the expenses don’t stop there. Household Christmas spending also includes food and beverages, decorations, and greeting cards. For retailers, this means that there are going to be A LOT of consumers looking to prepare for the holiday.
Here at Dana, we know that Christmas shopping can be a bit of a headache. Elbowing your way through the crowds in order to find that perfect gift, and that’s if you can even manage to find a parking spot. If you’re a retailer, don’t end up on your customers’ naughty lists by not making this experience as easy and stress-free as possible. Use shelf talkers to highlight the special deals and merchandise that your customers have come all this way for. Customize them to your liking, with promotional holiday-themed flags or simply play it tried-and-true with a “SALE” or “CLEARANCE” shelf talker.
Contact us today to find out more about how you can implement shelf signage in your store and enhance your customers’ experience!
November 28, 2016
If there is one thing that all avid shoppers have in common, it is their love of a good bargain. In order to increase purchase incentives, retailers have introduced loyalty programs in their stores. A loyalty program rewards frequent customers with special offers on products or free merchandise. While most of us are familiar with traditional points programs, studies show that this model is not as effective as we once thought at engaging customer participation. According to Forbes, only 42% of member households participate in their loyalty programs.
In order to increase the rate of participation, studies show that a modern approach to customer rewards is the most effective. The best rewards programs put the most value on enhancing the customer experience and tailoring their programs to fit the customer’s lifestyle. For example, programs that reward members on their physical activity demonstrates to the customer that the retailer recognizes their desire to lead a healthy lifestyle. Loyalty programs must be constantly evolving in order to tailor their shopping experience to their customer demographic.
Because of the changing nature of loyalty programs, customers may not be aware of the rewards offered by retailers, or they may not even know that the loyalty program exists. Because of this, retailers must be able to effectively advertise their programs in stores. One of the best and easiest ways to do this is through in-store signage. Use poster holders to feature customizable artwork that showcases your program. At the checkout counter, use acrylic sign holders to remind customers of the rewards that your store offers.
Whatever you decide, you can be sure that Dana has what you need to attract and engage your customers.
November 21, 2016
Following at the heels of American Thanksgiving is Black Friday. Historically, Black Friday is known in the retail world as the single biggest shopping day of the entire year. Originating in the US, Black Friday deals have spread into other regions such as the UK and Canada. On this day, retailers offer special deals on a variety of different products. In recent years, retailers have begun starting their sales earlier on in the week, in an attempt to attract as many shoppers as possible. In fact, the Monday following Black Friday has been coined “Cyber Monday” – a shopping day with an emphasis on online sales. This year, Black Friday spending is expected to reach $655.8 billion – a 3.6% increase over last year.
Many customers use this opportunity to get ahead on their holiday shopping, with an estimated 137.4 million people expected to participate either online or in-person. Because of this, retailers need to be able to stand out amongst the crowd. In order to generate interest for your store, shoppers need to be able to see the kinds of deals that are being offered. Pre-printed sign holders are a great way to advertise Black Friday deals. Fully customizable, they can be made to feature your store’s logo or a variety of different phrases. Pull customers in with a large poster holder in your store front. For aisles, Black Friday shelf talkers are a surefire way to highlight special deals.
Contact Dana to find out how you can take advantage of this year’s Black Friday event.
Expect 137.4 Million Shoppers to Hit Retailers Over Black Friday Weekend
November 14, 2016
If you’re an American, you know that Thanksgiving is kind of a big deal. According to CNBC, U.S. airlines will carry 27.3 million passengers over the holiday travel period; up 2.5% from 2015. Families and friends travel from all over to celebrate a day filled with food, laughter, and good memories. The Thanksgiving spending this year is expected to reach over $1.05 billion, and that’s just for turkey! During this time of year, consumers will be hosting Thanksgiving dinners and will want to ensure that no one goes hungry. Because of this, it is recommended that hosts prepare enough food for 1.5x as many guests as they will be serving. The AFBF estimates that the average family will spend $50.11 on a Thanksgiving meal for 10 guests, not including alcohol – which can easily double or triple the cost of the meal.
For retailers, this time of year is a huge opportunity. Customers will be looking to get the best value for their money, and will be attracted to special promotional deals on Thanksgiving items. This is where the value of shelf signage is highlighted. With a simple pre-printed sign holder, you can easily alert your shoppers to a killer deal on turkey. Why not implement shelf talkers in your aisles in order to feature Thanksgiving staples like stuffing and gravy? With customers getting ready for the big night, an easy and interactive shopping experience is invaluable. Contact Dana today to find out more about simple and effective signage solutions.
October 31, 2016
While children and adults dress up and prepare for the Halloween festivities, something special is happening at Dana. Tucked away in the factory, there is a special printer. No one knows where it came from, or how long it has been there, but rumour has it that this machine is haunted. During the year, it sits alone and unplugged – mostly forgotten in a storage room. But on October 31st, neighbours report strange sounds and mysterious lights coming from the factory at night. The next morning, the employees come back to find scattered pages littering the floor of its room. All the pages are printed with the same thing, “HAPPY HALLOWEEN!”
We at Dana wish you a fun and safe Halloween!
October 24, 2016
Oh, Fall. How do we love thee? Let us count the ways. We spend all year waiting for summer, only to sweat like crazy and complain about the heat the whole time. Fall doesn’t play with our feelings; it’s consistently cool and crisp outside. Speaking of the outdoors, this time of year is gorgeous. The trees become a sea of different colours and slowly shed their leaves into big, fluffy piles – perfect for jumping. Best of all, nothing beats the food during Fall. Get out of the way, dainty salads and smoothies, and make room for hearty, stick-to-your-ribs stews and pies.
During the Fall harvest, farmer’s markets become wildly popular. Pumpkins, apples, and homemade pastries are just a few of the things on offer. Fall is one of the few times of the year that consumers opt to buy their produce directly from the farmers that grow them. Now, unless we’ve been visiting the wrong farmer’s markets, these temporary structures don’t come equipped with cookie cutter aisles and shelving. For vendors, setting up shop can be a tricky task without a handy-dandy shelf to hang your signage from.
With big barrels of produce and products lining the counters, it is easy to seem as if your set-up has no rhyme or reason (the opposite of a positive shopping experience!). Luckily, you don’t need a shelf to have a neatly organized market. Sign clips and sign holders are the holy grail of seasonal markets. This is because sign clips can attach directly to baskets and containers – no shelf required! For products showcased on counters and tables, a suction cup sign holder on a window is perfect for displaying product info and pricing. Even better, the suction cup bottom means that your signage won’t be knocked around during the ensuing pumpkin spiced kerfuffle.
There is no shortage of seasonal produce at this time of year, and vendors shouldn’t lose customers to a competitor because of sloppy signage. If you are a purveyor of all things apple and pumpkin-y, contact Dana today to learn how you can get the most out of your sales.
October 17, 2016
The days are getting shorter; the mornings are dark when you wake up and it’s dark out when you come home from work. The trees are losing their leaves, and everything just FEELS grey. But don’t fret, these signs signal the approaching Halloween! Who doesn’t love a sugar-coated holiday where you can dress up as literally anything you want? The beauty of Halloween, is that it is celebrated in a multitude of different ways.
Yes, we all know that costumes and candy still reign supreme, but according to the National Retail Foundation, millennials between the ages of 18 and 34 are the most likely to take part in Halloween festivities. This means that the traditional trick-or-treating crowd is on the wane, with only 29.7% of surveyed families planning on participating. However, this does not mean that Halloween is celebrated any less. People are actually very eager to celebrate (with good reason!) and because of this, are starting their preparations well in advance. According to Supermarket News, 8 in 10 Americans will have already gone Halloween shopping by mid-October.
What does this mean for retailers? Because Halloween celebrations are flexible, retailers must keep an ear to the ground in order to market their products successfully. You can’t go wrong selling candy, but why not advertise your products with a shelf talker that lets parents know that your candy is nut free? With the rising popularity of Halloween parties, guide your customers down the aisle with a pre-printed sign holder that highlights party essentials.
Just because some people are not going out to parties or going door-to-door with their little ones, does not mean that they are not celebrating. For customers who plan to spend the night indoors with a spooky movie, use a Halloween shelf talker to draw attention to your popcorn and snack selection. With the total Halloween spending this year expected to reach $8.4 billion (!!), let Dana show you how you can maximize sales and enhance your customers’ shopping experience.
October 10, 2016
Living in Canada, we have the privilege of being part of a Multicultural community. Walking down the street, you’re apt to notice people from all sorts of different nationalities. With this, comes a greater exposure to different cultures. If you feel like eating at a restaurant, you can choose from a plethora of cuisines from all over the world. Pad Thai, butter chicken, gyros? Yes please!
Lately, the consumer palate has expanded to include a number of global flavours, with some looking to replicate their restaurant favourites in their own kitchens. While it’s safe to say that food is a language we all speak, some of us may have trouble finding specialty foods in regular grocery stores. While shopping, you may have noticed a special aisle dedicated to “ethnic foods”, with products from different countries lining the shelves. For anyone hoping to explore a new cuisine, the jumble of jars, spices, and sauces might prove to be a tad bit overwhelming.
For retailers, ethnic foods are a fast growing industry. According to Business Vancouver, North America’s ethnic food market is growing at a rate of 5% annually. In fact, during 2004-2009, the specialty food market in Canada increased by 35%; a rate faster than retail growth. In order to maximize sales, grocery aisles should be easy to navigate so that consumers are able to find what they want with minimal effort.
Shelf signage is a simple and surefire way to organize your aisles and invite shoppers to view your selection. Use blades or goosenecks to separate your products into different countries. In addition, use shelf talkers to highlight special items or sales. Our shelf talkers can be customized to feature different languages or English translations, so you can be sure that your customers find exactly what they are looking for.