Shelvy™ & iQtalkers® at EuroShop 2014
February 22, 2014
Shelvy™ at StorePoint 2014
January 30, 2014
StorePoint 2014 was a great success this year. Not only was it StorePoint 10 Year Anniversary, but Dana chose this event to officially introduce our new revolutionary iQtalkers® to retail executives. Shelvy™ was a great hit as well. 2014 has gotten off to an amazing start and we cannot wait to see what the rest of the year has to offer!
Dana Industries Celebrates its 20th Anniversary
August 24, 2013
This is our twentieth year in business. Some of you have been with us from the beginning. Some of you have been with us for a good chunk of time or maybe just starting out. Regardless we must say, thank you to all of our clients & friends!
5 Ways to Create Engaging Shelf Talkers
September 14, 2012
Finding a way to read the fine print on medicine bottle labels, price tags and on food labels is one of the most difficult challenges for people with visual impairments including many aging consumers. Most of these shoppers have to ask someone for assistance; if they don’t, they become frustrated and walk away with an empty cart.
285 million people are visually impaired worldwide: 39 million are blind and 246 have low vision. About 90% of the world’s visually impaired live in developing countries. Did you know that approximately 65% of all people who are visually impaired are aged 50 and older and that this age group comprises about 20% of the world’s population?
With an increasing elderly population in many countries, more people will be at risk of age-related visual impairment. It’s time to learn more about this segment and provide them with solutions.
While many companies continue to design for and advertise to the young, many managers are taking a closer look at aging consumers and their needs in the marketplace. When a 65+ customer is reaching for a carton of fortified orange juice you have to make assumptions that he may have already experienced some vision loss and that this would have an impact on how he perceives in-store signage. As a retailer you want to be confident that you are providing customers with engaging signage that is clear, legible and stands out. Using clear signage to indicate what merchandise is on the shelf has a long lasting impression to consumers and ensures repeat purchases. It also fosters accessible and inclusive customer service practices.
Here are a few considerations for retailers on creating shelf talkers that become engaging and stand out:
1. Use larger fonts and regular styled letters on shelf talkers so that shoppers can read them and don’t have to squint. By increasing the size of shelf talkers, you will make an even greater impact.
2. Incorporate colors that contrast well between letters and background and are easier to decipher. Flashy signs and fluorescent colors should be used moderately.
3. Develop well designed shelf talkers that are creative but don’t use too many images and graphics that dilute your original message.
4. Don’t use too many words in a small space that can overcrowd your message. Use a variation of shelf talkers to convey your message and tell a better story at the shelf.
5. Include Quick Response (QR) codes on shelf talkers. A QR code is a smart phone readable bar code that can store website URL’s, plain text, phone numbers, email addresses and any other alphanumeric data. Someone with low vision could learn pretty easily to find a QR Code and have their smart phone read them descriptive text about the product.
Signage is critical to help visually impaired shoppers better navigate through a store. As a compliment to creating the best engineered shelf talkers, Dana Industries can also provide retailers with handheld magnifiers.
Contact Dana Industries to take a second glance at your existing signage.