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Introducing iQDanalytics™

Dana Industries has introduced a new digital technology, that is yet to hit the North American market. It is widely accepted in Europe and we have partnered with this company to take the retail industry by storm. iQDanalytics™ is a analytic and marketing service based on unique user identification. It integrates the consumer’s offline behaviour with the use of mobile devices through apps and mobile web. iQDanalytics™ offers a unique cross-media solution (offline + web + app) which enables interaction through in-store push notifications, WhatsApp, and emails. It measures the campaign’s effectiveness and conversion rate at the point of sale (offline). Read more about it here-

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